Baki
Baki

BOOST YOUR
PRODUCT IMPACT WITH ME
BOOST YOUR
PRODUCT IMPACT WITH ME
BOOST YOUR PRODUCT IMPACT
Great products start with real user problems. As an entrepreneur and UX-focused product manager/designer, I have build and helped startups in over 7 countries…
Now I want to continue my journey at JOKO!
Great products start with real user problems. As an entrepreneur and UX-focused product manager/designer, I have build and helped startups in over 7 countries…
Now I want to continue my journey at JOKO!
Great products start with real user problems. As an entrepreneur and UX-focused product manager/designer, I have build and helped startups in over 7 countries…
Now I want to continue my journey at JOKO!




THE START-UPS I HAVE WORKED
WITH FOR THE LAST 5 YEARS
Designing and launching user-driven products
across AI, fintech, and SaaS.
France
UI designer
Fulltrip
Fulltrip is a web app that enables users to share truck space by displaying available empty spaces in trucks. As a UI designer at Fulltrip, I was responsible for designing interfaces that made it easy for users to find, book, and manage truck-sharing services. My role focused on creating layouts that enhanced the user experience.
Logistics
Web app
Nov 2020 - Apr 2021
Finland
EdTeach
Ipad app
Holo School
Holo School is an iPad app that replicates the in-person classroom experience online with interactive virtual tools. As product designer, I created user-friendly interfaces to enhance digital learning engagement. My role focused on developing intuitive designs that aligned with educational needs, ensuring a seamless experience for both teachers and students.
Product designer
Dec 2020 - May 2021
Germany
ERP
SaaS
E-commerce
Edaf GmbH
Edaf Technology provides ERP solutions and technology consulting, with a focus on Microsoft Dynamics NAV and custom software development. As a UX/UI designer at Edaf, you were responsible for designing user-friendly interfaces, improving the usability of their digital products, and ensuring a seamless user experience across platforms.
Product designer
May 2021 - Apr 2022
Australia
Music app
Community
Avails
Avails is a mobile app designed to connect musicians and venues. It simplifies the booking process by helping musicians find performance opportunities and allowing venues to discover and hire talent. The app streamlines communication, scheduling, and event management, making it easier for both parties to collaborate efficiently.
Strategy
Product designer
May 2023 - Jul 2023
Israel
AI
SaaS
Salestech
Substrata Inc.
Substrata is an AI-powered platform designed to enhance communication in sales, by providing real-time insights and coaching to improve outcomes. As a product designer and product lead, my role involved overseeing the product’s design strategy and coordinating with cross-functional teams.
Product lead
Product designer
Jul 2022 - Mar 2024
Turkiye
Sports
Web app
SoccerTech
SoccerTech is a performance analytics platform built for soccer players to gain deeper insights into their training and match data. I designed the performance dashboards for the MVP, transforming complex raw metrics into clear, actionable visuals that athletes could easily interpret. The focus was on helping players identify strengths, track progress, and make data-informed improvements to their game.
Product designer
Jun 2024 - Nov 2024
United States of America
EdTech
Web app
ThinkSync
At ThinkSync Edu, we develop a weekly assessment system to monitor school children's mental health. As a product designer, I create user-friendly interfaces for our alert platform, ensuring students engage easily with assessments and educators receive actionable insights to support students' emotional well-being.
Product designer
Jul 2024 - Sep 2025
Israel
Fintech
Mobile
Treza
Treza is a budget management app that automatically collects invoices from your email to help users track their spending effortlessly. I was responsible for designing a smooth and intuitive user experience that removes the manual hassle of tracking expenses. By simplifying complex financial data into clear, actionable insights.
Product designer
Jan 2025 - Apr 2025
HERE IS THE SKILLS WHAT I BRING TO THE TABLE
I’ve learned a lot in 10+ years but in a world that moves fast, my edge is how fast i learn and adapt.
USER JOURNEY MAP
DESIGN SYSTEM
USER FLOWS
UX DESIGN
PRODUCT VISION
UI DESIGN
USER RESEARCH
SPRINT PLANING
WIREFRAME
USABILITY TESTING
DESIGN QA
MVP
KPI TRACKING
USER INTERVIEWS
FUNNEL ANALYSIS
PROTOTYPING
DEVELOPER HANDOFF
VIBE CODING
PRODUCT STRATEGY
PRODUCT STRATEGY
STAKEHOLDER ALIGNMENT
GO-TO MARKET STRATEGY
COMPETITOR ANALYSIS

THE START-UPS I HAVE WORKED WITH FOR THE LAST 5 YEARS
A decade of designing and launching user-driven products across AI, fintech, and SaaS.
France
UI designer
Fulltrip
Fulltrip is a web app that enables users to share truck space by displaying available empty spaces in trucks. As a UI designer at Fulltrip, I was responsible for designing interfaces that made it easy for users to find, book, and manage truck-sharing services. My role focused on creating layouts that enhanced the user experience.
Logistics
Web app
Nov 2020 - Apr 2021
Finland
EdTeach
Ipad app
Holo School
Holo School is an iPad app that replicates the in-person classroom experience online with interactive virtual tools. As product designer, I created user-friendly interfaces to enhance digital learning engagement. My role focused on developing intuitive designs that aligned with educational needs, ensuring a seamless experience for both teachers and students.
Product designer
Dec 2020 - May 2021
Germany
ERP
SaaS
E-commerce
Edaf GmbH
Edaf Technology provides ERP solutions and technology consulting, with a focus on Microsoft Dynamics NAV and custom software development. As a UX/UI designer at Edaf, you were responsible for designing user-friendly interfaces, improving the usability of their digital products, and ensuring a seamless user experience across platforms.
Product designer
May 2021 - Apr 2022
Australia
Music app
Community
Avails
Avails is a mobile app designed to connect musicians and venues. It simplifies the booking process by helping musicians find performance opportunities and allowing venues to discover and hire talent. The app streamlines communication, scheduling, and event management, making it easier for both parties to collaborate efficiently.
Strategy
Product designer
May 2023 - Jul 2023
Israel
AI
SaaS
Salestech
Substrata Inc.
Substrata is an AI-powered platform designed to enhance communication in sales, by providing real-time insights and coaching to improve outcomes. As a product designer and product lead, my role involved overseeing the product’s design strategy and coordinating with cross-functional teams.
Product lead
Product designer
Jul 2022 - Mar 2024
Turkiye
Sports
Web app
SoccerTech
SoccerTech is a performance analytics platform built for soccer players to gain deeper insights into their training and match data. I designed the performance dashboards for the MVP, transforming complex raw metrics into clear, actionable visuals that athletes could easily interpret. The focus was on helping players identify strengths, track progress, and make data-informed improvements to their game.
Product designer
Jun 2024 - Nov 2024
United States of America
EdTech
Web app
ThinkSync
At ThinkSync Edu, we develop a weekly assessment system to monitor school children's mental health. As a product designer, I create user-friendly interfaces for our alert platform, ensuring students engage easily with assessments and educators receive actionable insights to support students' emotional well-being.
Product designer
Jul 2024 - Sep 2025
Israel
Fintech
Mobile
Treza
Treza is a budget management app that automatically collects invoices from your email to help users track their spending effortlessly. I was responsible for designing a smooth and intuitive user experience that removes the manual hassle of tracking expenses. By simplifying complex financial data into clear, actionable insights.
Product designer
Jan 2025 - Apr 2025
THE SKILLS WHAT I BRING TO THE TABLE
I’ve learned a lot in 10+ years but in a world that moves fast, my edge is how fast i learn and adapt.
USER JOURNEY MAP
DESIGN SYSTEM
USER FLOWS
UX DESIGN
PRODUCT VISION
UI DESIGN
USER RESEARCH
SPRINT PLANING
WIREFRAME
USABILITY TESTING
DESIGN QA
MVP
KPI TRACKING
USER INTERVIEWS
FUNNEL ANALYSIS
PROTOTYPING
DEVELOPER HANDOFF
VIBE CODING
PRODUCT STRATEGY
PRODUCT STRATEGY
STAKEHOLDER ALIGNMENT
GO-TO MARKET STRATEGY
COMPETITOR ANALYSIS
ABOUT THE ROLE
WHAT MAKES JOKO SPECIAL ACCORDING TO YOU
WHAT MAKES
JOKO SPECIAL
ACCORDING TO YOU
I’ve spent most of my career in early-stage startups, where validating problems and testing ideas without much data is the norm. What draws me to Joko is its balance of startup agility and scaled structure. The culture of ownership, autonomy, and close collaboration fits how I work, and the focus on experimentation and continuous learning makes it an ideal place to grow and apply my skills in a more mature, data-driven environment.


WHAT SPECIFICALLY INTEREST YOU ABOUT THE PRODUCT MANAGER ROLE AT JOKO
WHAT SPECIFICALLY INTEREST YOU ABOUT THE PRODUCT MANAGER ROLE AT JOKO
I care deeply about solving real user problems, iterating quickly, and building with purpose. What excites me about the Product Manager role at Joko is the chance to rethink the starting point of online shopping rather than just optimize features. The combination of product-led thinking, strong AI integration, and the opportunity to own a domain end-to-end makes this role unique.


WHAT IS ONE WAY WE COULD
IMPROVE JOKO'S PRODUCT
WHAT IS ONE WAY WE COULD
IMPROVE JOKO'S PRODUCT
Joko has the potential to become a true AI-powered discovery tool. As search habits shift away from filters and keywords toward intent-based results, there's a clear opportunity to lead. With deeper investment in conversational discovery and smart re-ranking. Joko could become the ChatGPT of shopping and make it faster and smarter to go from “I want something” to “I found it.”



BOOST YOUR PRODUCT IMPACT
BOOST YOUR PRODUCT IMPACT
Baki Karadeniz
Address: Rua fieitos 2 3C Coruna / Spain
(Spain residency and work permit until August 2026)